Places for People, the UK’s leading social enterprise, and Yoo Capital have submitted a planning application to Camden Council to deliver hundreds of affordable homes as part of the Camden Film Quarter development in Kentish Town.
The plans will see PfP lead the delivery of 485 new homes, with 50% designated as affordable, and, after feedback from local residents and community groups, will have a strong focus on sustainability, inclusion and long-term stewardship. The new homes will be energy-efficient, set within generous green spaces, and designed to foster a strong sense of community.
Andrew Usher, group managing director of developments at Places for People, commented: “Camden Film Quarter is set to become a landmark development for London and the next chapter in PfP’s placemaking journey. This flagship scheme builds on the success of our transformational projects across the UK, such as Park Hill in Sheffield, Poundbury and EastWick & Sweetwater at the Olympic Park. This project is a bold vision for inclusive regeneration and long-term social value in the heart of London and something we are proud to be shaping.”
Camden Film Quarter is a film-led, mixed-use regeneration project that will transform underused industrial land into a new district. Alongside new homes, the masterplan includes:
- A world-class film and television studio campus
- Purpose-built education facilities in partnership with the National Film and Television School and London Screen Academy
- New public parks, play spaces and pedestrian routes
- Green energy infrastructure
- Community amenities, cultural venues and local business support
The development is designed with a focus on circular economy principles, green mobility and biodiversity. It will reconnect Kentish Town and Gospel Oak through new walkable routes and public spaces, stitching a previously inaccessible site back into Camden’s urban fabric.
As with all its developments, PfP aims to deliver meaningful social value as part of the Camden Film Quarter and is engaging with local schools, charities and residents to create opportunities that empower communities. Initiatives will include career inspiration events, targeted support for homelessness, scholarships and educational outreach. During construction, a dedicated social value programme will offer volunteering, inclusive employment, student placements and charity partnerships.
Lloyd Lee, co-founder and managing partner of Yoo Capital, said: “We’re proud to be partnering with Places for People to deliver homes that are truly embedded within Camden Film Quarter’s creative vision of a genuine place to work, learn, live and play. Together, we’re creating a neighbourhood that brings together world-class studios, 50% affordable homes and public spaces – a place that will inspire the next generation and ensure London remains a global leader in film, television and design.”
Pending planning approval, PfP will continue to work closely with Yoo Capital, Camden Council, local residents and partners to ensure the delivery of homes and community benefits is shaped by the people who live and work in the borough.
Source: Showhouse
